I manage all stages of visual and graphic design from initial concept through the final hand-off to engineering. I specialize in conceptualizing original, responsive website designs that enhance simplicity and user-friendliness, addressing complex design challenges effectively. My process involves creating wireframes, storyboards, user flows, process flows, and site maps to effectively communicate design and interaction ideas. I present and defend my designs and key deliverables to both peers and executive-level stakeholders, ensuring alignment with strategic objectives. Additionally, I establish and promote design guidelines, best practices, and standards to maintain high-quality output. I understand project requirements thoroughly and employ various techniques to create drafts, models, and prototypes, leading to final design solutions such as logos, banners, and interfaces. I also undertake special design tasks like color correction and actively seek feedback from other designers to continually refine and improve my work.

I identify user and system requirements for new websites and applications, prioritizing software development projects, setting timelines, and assigning tasks to team members. My responsibilities include creating wireframes to determine layouts, writing and reviewing code for various applications, and conducting functionality tests and debugging. I oversee junior web developers and evaluate their performance, while also collaborating with designers on UI/UX elements such as graphics and navigation. I ensure that our software documentation is kept up-to-date and work with mobile developers to create mobile-responsive websites. Additionally, I set up tracking mechanisms for websites and digital assets, like mobile apps, to monitor events and conversions. My role involves conducting competitor analysis and market trend studies to formulate digital marketing strategies that align with specific business objectives. I test, measure, analyze, and optimize the performance of digital marketing channels to enhance customer engagement, reduce acquisition costs, and increase customer lifetime value. I also maintain strong client relationships through regular meetings to discuss reports and provide actionable insights.

I collaborate with clients and project managers to develop and refine graphic designs for websites, utilizing strong skills in tools like Photoshop, Sketch, InvisionApp, and UX Pin. My role involves converting design layouts into functional CSS/XHTML themes, interpreting client requirements, and understanding user needs for website navigation. I’m also responsible for maintaining records, writing reports, and debugging websites to ensure they function smoothly while keeping software documentation up to date. Additionally, I stay informed about social media marketing trends, design digital media campaigns that align with business objectives, and work to enhance our web presence to improve brand awareness. I maintain a strong online voice across social media platforms, and work closely with marketing, sales, and product development teams to ensure brand consistency. To increase profitability, I suggest and implement direct marketing strategies.

I work collaboratively with cross-functional teams, including designers, writers, and marketers, to develop and execute creative strategies that support integrated marketing campaigns. My role involves leading and mentoring a team of creative professionals, guiding them to ensure that our deliverables are not only high-quality but also align with our brand’s guidelines and objectives. I keep abreast of industry trends, emerging technologies, and best practices to drive innovation and maintain our competitive edge. Additionally, I manage multiple projects simultaneously, liaise with clients to understand their needs, and communicate our creative strategies effectively. By conducting thorough research and analysis, I ensure our creative decisions are well-informed and targeted. I also maintain relationships with external vendors to support our creative needs and ensure projects are executed seamlessly.

I work collaboratively with cross-functional teams, including designers, writers, and marketers, to develop and execute creative strategies that support integrated marketing campaigns. My role involves leading and mentoring a team of creative professionals, guiding them to ensure that our deliverables are not only high-quality but also align with our brand’s guidelines and objectives. I keep abreast of industry trends, emerging technologies, and best practices to drive innovation and maintain our competitive edge. Additionally, I manage multiple projects simultaneously, liaise with clients to understand their needs, and communicate our creative strategies effectively. By conducting thorough research and analysis, I ensure our creative decisions are well-informed and targeted. I also maintain relationships with external vendors to support our creative needs and ensure projects are executed seamlessly.

I collaborate closely with the brand team to generate fresh ideas for company branding, promotional campaigns, and marketing communications. I stay current with market trends and new marketing techniques while also creating tailored marketing plans to meet specific client needs. My role includes leading brainstorming and creative sessions, establishing brand standards, and setting procedures to ensure all products align with our brand. I mentor creative team members, promoting a positive work environment, and take responsibility for the quality and completion of projects assigned to my team. I report on project progress through all stages of development and ensure that all designs and content consistently reflect the brand image and company ideals. Additionally, I work with both internal and external partners to employ the latest industry best practices, act as a liaison between marketing, creative teams, and clients, and proactively solve problems to keep projects on track.

I develop and oversee creative projects from start to finish, ensuring that our team’s work aligns with both our clients’ needs and our own standards. I work closely with account executives to understand exactly what our clients want. I lead a team of artists, writers, and other creatives, helping them use their skills effectively. I also run brainstorming sessions to come up with new ideas and write and design content that our clients love. I review our team’s work, give feedback, approve or reject ideas, and help train and mentor our team members to become better at what they do. Finally, I keep an eye on the results of our projects and suggest ways to improve in the future.

As a Creative Director, the primary responsibilities involve understanding what users need to ensure websites are both functional and visually appealing. This includes managing web design projects by prioritizing what’s most important, setting deadlines, and assigning specific tasks to team members to maintain a smooth workflow. Tasks also cover creating initial layouts or wireframes to determine the visual structure of websites, ensuring the design aligns with modern aesthetics and usability standards. Additionally, the role involves guiding junior web designers, collaborating closely with UI/UX designers to select appropriate visual elements and navigation features, and maintaining updated records of the design process. There’s also a need for cooperation with mobile developers to ensure that websites are responsive and provide a seamless experience across all devices.